Get Ready to Kickstart Your Health Journey: The 40 Day Health Challenge is Here!
Thursday 10th October 2024 – For Immediate Release
It’s time to start making healthier choices now! Ireland’s Classic Hits Radio is spearheading ‘The 40 Day Health Challenge’, an inspiring new initiative that’s all about getting you moving, eating well, and improving your mental wellbeing!
The 40 Day Health Challenge, brought by the makers of Operation Transformation, is a free public health initiative aimed at inspiring people across Ireland to make sustainable lifestyle changes. With expert guidance and a supportive community, the challenge will help you eat well, move more, and improve your mental wellbeing over 40 days.
Ireland’s Classic Hits Radio are the premium radio partner for ‘The 40 Day Health Challenge’, along with ‘The Irish Sun’ as premium print partner.
Operation Transformation, the award-winning annual fitness initiative, ran on RTE radio and television for 16 years until its retirement from the schedules in 2023. It empowered people to connect and follow people who were transforming their lives, copy their plans and share the journeys. The 40 Day Health Challenge is produced by Vision Independent Productions, producers of Operation Transformation.
As part of the initiative, Ireland’s Classic Hits Radio will be recruiting participants who are ready to dedicate 40 days to transforming their health, guided by experts from the popular RTE Operation Transformation TV series – GP Dr. Sumi Dunne, Clinical Psychologist Dr. Eddie Murphy, Personal Trainer Karl Henry, and Dietician Sophie Pratt.
Trina Mara will be keeping listeners engaged and motivated throughout the 40 Day Health Challenge with daily updates on Ireland’s Classic Hits Radio. She’ll be sharing exclusive interviews with the experts and participants, providing insights into their progress and tips for staying on track. Plus, Trina will offer listeners sneak peeks at upcoming episodes, hours before they air, giving everyone an inside look at what’s to come in the challenge and how they too can join in on the journey to better health.
Trina Mara is thrilled to be part of the challenge. “I’m incredibly excited to be involved in The 40 Day Health Challenge,” she says. “It’s an amazing opportunity to speak with the experts, connect with participants, and live this journey with them every day for 40 days. We’ll be sharing real stories and motivating our listeners to take action for their health.”
The challenge aims to get participants from Dublin, Cork, Limerick, Galway, and surrounding areas moving, eating well, and focusing on their mental health, with weekly episodes streamed online and daily features across Ireland’s Classic Hits Radio.
In addition, the GAA and Get Ireland Walking will be switching on floodlights in GAA clubs across the country, allowing communities to walk safely together during the dark winter evenings. Cameras will be there to capture inspirational stories as people share their journey to better health.
A 40 Day Plan for Success
Each day of the 40 Day Health Challenge will feature a specially designed meal, exercise, and mental wellbeing plan. With expert advice and simple, practical tips, participants will be supported in making sustainable changes that can last well beyond the challenge.
Dr. Sumi Dunne emphasises that the challenge is “not a quick fix” but a perfect opportunity to set realistic health goals. “Forty days is a nice length of time to look at where you want to make changes. It’s not too long, but it gives enough time to start putting those changes in place,” she says.
Karl Henry, the personal trainer leading the exercise plan, ensures that “participants will start to see results very quickly.” He adds, “It’s about living healthier, living better, and living stronger – and showing people that real progress can happen in just 40 days.”
Dietician Sophie Pratt is excited about helping people improve their nutritional habits over the challenge. “It’s 40 days to change your diet and lifestyle. By the end, small consistent changes will have become second nature,” she explains.
And for those focusing on their mental wellbeing, Dr. Eddie Murphy believes the challenge is a chance for a “reset.” It’s a great opportunity – new challenges, new goals. You can’t progress physically unless you progress emotionally and mentally,” he says.
Kevin Branigan, Chief Executive, Ireland’s Classic Hits Radio, said, “We’re delighted to be the national radio partner for The 40 Day Health Challenge’. Health and wellbeing are very much at the forefront of the national mindset, particularly so at the at the start of the new year to come. We’re very happy to be working with Vision Independent Productions and The Irish Sun on this new initiative and to bring the power and audience connection of radio to the mix”.
Partnerships & Media Coverage
The 40 Day Health Challenge will be widely accessible through various platforms.
Weekly episodes will be streamed online, giving everyone the chance to follow along and stay motivated. Ireland’s Classic Hits Radio to Broadcast Daily Updates where listeners will be able to follow the journey every day with Trina Mara on Ireland’s Classic Hits Radio from 10 am to 2 pm. The Irish Sun will feature daily updates and stories from the challenge, providing practical tips and insights.
How to Get Involved
If you’re ready to start making positive changes, apply to be one of the 20 participants in The 40 Day Health Challenge by visiting classichits.ie or https://register-form.vipvids.ie/dhc-40. The challenge is open to everyone, and you can follow along online, in print, and on Ireland’s Classic Hits Radio.
Website | Facebook | Instagram | Twitter
For further information, imagery or interviews please contact Ann-Marie Sheehan, Aspire PR, T : + 353 872985569 E : [email protected]
